smart-start

About us

East Africa has a new telecoms provider. Smart provides a range of innovative products to suit your lifestyle, and outstanding value-for-money packages to suit your wallet. But it’s not just in our products and packages that you’ll see a difference. It’s in the way we do things. That’s because Smart’s parent company is Industrial Promotion Services (IPS) Kenya, which in turn is part of the Aga Khan Fund for Economic Development (AKFED). AKFED has been funding social enterprises across East Africa for decades – making long-term investments with the aim of building economically sound businesses that create employment and improve lives. And that’s just what Smart will do.

Approach

Our approach is to bring AKFED’s social enterprise business model and reputation for innovation and customer service to telecommunications in Burundi, Tanzania and Uganda. AKFED will leverage more than ten years of telecommunications experience to make Smart East Africa’s operator of choice. Our partner, Timeturns, also adds a wealth of experience, having established and built leading telecom market players in Nepal and Cambodia. Together with AKFED’s other entities, we have extensive experience in emerging markets, particularly in East Africa.
Just as we have done with Roshan in Afghanistan, and Tcell in Tajikistan, AKFED brings a commitment to the local culture and values, and a genuine determination to improve the communities in which we operate. Our customer-centric approach is exemplified by the Give Us A Name campaign. Just as Afghans chose the name Roshan, we launched our new operation in market by giving East Africans the opportunity to choose the company name. We let you choose our name, because we are your network!

Impact

The launch of SMART will also combine AKFED’s experience of making long-term investments with the aim of promoting entrepreneurship and building economically sound enterprises, which provide employment opportunities and improve the lives of people. In East Africa, AKFED’s investments include the Serena Hotels, Diamond Trust Bank, Jubilee Insurance Group, the Nation Media Group and IPS’s diverse portfolio of projects in infrastructure (Bujagali and Tsavo power projects) as well as manufacturing.
AKFED’s parent organization – the Aga Khan Development Network (AKDN) – has been making a positive impact on the lives of East Africans for more than a century. We look forward to many years of building on the investments that sister AKDN organizations have been making across Burundi, Tanzania and Uganda.

Looking Ahead

Smart is proud to be part of the East African infrastructure and community. We are excited to help connect the people of the region to one another and to the rest of the world.
Smart will build on the success of Roshan’s customer service model, to deliver an optimal consumer experience. Roshan’s commitment to its customers has been a primary focus since its inception, delivering world-class quality network technology to subscribers, and responsive customer service benchmarked against international standards. For example, Roshan opened the first customer call center in Afghanistan, receiving the first ISO certification in the country, and numerous international awards for its standards of excellence.
We’re confident the combination of our world-class telecommunications technology and innovative products and services will transform the lives of East Africans, just as they have elsewhere. We look forward to being your carrier of choice.
Smart is a different company. We are fun and exciting because you make us that way. Smart believes that we all have the potential for greatness in our hands. We are building today for a brighter tomorrow, by realizing our potential, and helping you realize yours. Together we can make a difference and really go places. Smart is the new mobile network for a new Africa. It is your network.

Let’s talk.

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